You must know where your product users search the stuff you offer. Some of these places may be: Word of mouth Search engine Newspapers Blogs Experts Famous People Peers TV shows Books B2B / B2C sites Make sure you are there, where you are being searched out.

To target right customers, we must know where the hangout. These are places where a communicated message reaches more potential customers. Some of these places include: Social Networks Business Association (or union) Meetings Events /  Conferences Communities A right marketing strategy can produce better results in places that have more potential customers.